Martin Audio

Published: 2021-08-19 10:48:10

Martin Audio Case Study | Promotional Warehouse

The Client

Martin Audio enjoys an international reputation for supplying superb performance ready systems. From touring acts to theatres to portable applications, they are quite simply the best in technical excellence and design.

Creating the best experience possible is at the core of what they do, so that audiences can share moments that will never be forgotten.

The global brand has been uniting audiences for 50 years and has been looking to celebrate this milestone in style. Which is exactly why they came to us to create a product line that would reflect the quality of their speakers, and improve their brand awareness.

Martin Audio 50th Anniversary Logo

Their Needs

Martin Audio came to us in need of a merchandise selection. One that matches the quality, originality and excellence of their sound products, with a sophisticated look and feel.

The key aims being:

Improve brand awareness

Create an additional revenue stream

With hundreds of thousands of followers engaging with their brand on a daily basis, producing a line of branded merchandise was the opportunity Martin Audio had to seize. What’s more with their 50th Anniversary coming up they needed an additional collection which would help audio fans celebrate this milestone.

To do that, they needed a team of product experts and designers who were reliable and creative.

Our Solution

With over 20 years’ experience in the events industry, covering some of the biggest bands and performances that Europe has ever seen, we knew exactly what gig goers and big music lovers were after. We knew we had to create a bespoke line, whereby people could wear their passion.

First, we looked at the clothing options.

Soft touch and durable t-shirts and hoodies are always a winner. However, we wanted to supply garments that would suit the needs and styles of everyone from concert ticket holders to musicians to stage managers.

With this in mind, we focussed on durable outdoor gear from high quality bomber jackets, body warmers and windcheaters to luxury branded Barbour jackets.

Martin Audio Beanie
Martin Audio T-Shirt
Martin Audio Polo Shirt

Then came the accessories. We wanted a line of products that were going to be consistently used, were high end and fit the music scene. From ‘on the go’ backpacks and drink wear to embossed leather wallets - we wanted the Martin Audio designs to be smart and stylishly subtle.

The Outcome

We designed a range of garments and accessories that were of the highest quality and fit the style needs of Martin Audio. Since its launch the merchandise range has sought the attention of musicians, stage crews, producers, and wholesalers from around the world.

Orders have been sent across Europe, the USA, Mexico, Japan and China, emphasising the global demand for Martin Audio products, that aren’t just speakers. Check out our Martin Audio products via our online store here.

Contact us!

Are you looking to complete a similar project?

Whether you have a niche brief or are just looking for some inspiration - get in touch! We have a fantastic team ready at the end of the phone or email to produce unique merchandise for your brand.